Users will soon have a fresh option that enables them to lessen the quantity of AI-made content appearing in their streams. This initiative comes as the company announced that it currently hosts in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale release. This shift aligns with a rise in AI-generated material, driven by emerging AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on a competing service primarily display AI-generated videos. A large amount of this output is classified as mass-produced AI material, a label for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we want to provide users the option to increase or decrease of that, based on their own likes,” stated a company executive.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its app tagged as artificially created. Overall, more than 100 mn videos are added to the platform every day, making AI-generated material a relatively small percentage of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the level of artificial media they view by opening the topic control option in the app and choosing the AI content topic. Other topics that currently be modified under the setting cover politics, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate users to label lifelike AI-generated content, and it forbids malicious deepfakes of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.
In addition, the service will henceforth apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting artificial media. This measure is designed to help prevent users from trying to bypass the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2m AI literacy fund for professionals and organizations to produce educational content about using AI responsibly. This project will benefit non-profit groups specializing in teaching computer science.
Moderation Strategy
The platform has justified its safety measures, amid controversy over proposals to make redundant a large number of safety staff in the UK. The company is expected to eliminate hundreds of positions in its user protection department in London, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can shield workers by removing the most harmful content prior to it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the past year due to reliance on its machine learning processes.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is making a difference operate efficiently.”
